Brian Smith

(415) 705-8002

BRIAN SMITH is a Partner and Founding Principal at PCG and has led transactions in sports nutrition, supplements, beverages, health clubs, and fitness equipment. Prior to joining PCGA, Brian served as a Director of Corporate Development & Sales and Marketing Analysis at EAS, a leading sports nutrition and supplements company based in Golden, CO.  Mr. Smith lead analysis in all operational areas, specifically focusing on sku rationalization, sales re-organization and production efficiencies.

Mr. Smith previously worked with North Castle Partners where he was primarily focused on new deal generation, due diligence and financial modeling. Prior to NCP, Mr. Smith was a management consultant for Bain & Company in Boston and Los Angeles. While at Bain, Mr. Smith worked in multiple practice areas including financial services, technology, telecommunications, consumer products, and private equity. Mr. Smith graduated from Claremont McKenna College with a B.A. in economics.

Like his colleagues, Brian is an avid sportsman. However, his preferences focus on the more traditional team sport-front and basketball remains his first love (although multiple ACL surgeries have limited his activity), while in college he was a three-year captain. Post ACL, Brian became a lover of all things golf and has made several pilgrimages to satisfy this craving (Ireland, Whistling Straits, Pebble Beach, Bandon Dunes).



“I’ve come across many professionals in the health and wellness markets. In decades of experience I have not found a more dedicated, knowledgeable or helpful team of advisors and investors in this space.”

Former NBC Chief Medical Editor & CBS Health Correspondent; US Ski Team Board of Directors




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