| What is Healthy, Active & Sustainable Living? |
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Nutrition: organic foods, vitamins, minerals, herbs and supplements |
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Active Sports and Recreation: action, adventure and endurance sports and equipment |
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Fitness: health and fitness clubs, sports events and event management |
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Wellness: complementary and alternative medicine, behavioral health, rehabilitation |
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Weight Management: weight-loss programs, products and services |
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Relaxation and Leisure: leisure activities and products, alternative fitness and wellness |
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Sustainable Living: ecologically sustainable consumer products |
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Renewable Resources and Efficiency Management: environmental sustainability, renewable energy and efficiency management services |
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Other opportunities that are consistent with healthy and active living |
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| Why Healthy, Active & Sustainable Living? |
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Estimated $515B market growing at 11% annually |
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Retiring Baby Boomers with more time and Echo Boomers with more spending power are driving consumer discretionary spend towards healthy and active leisure activities |
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26,800 health clubs (67 million patrons) generate $16B in revenue |
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Americans spend $250B on outdoor recreation each year |
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Organic food market ($21B) has grown by 20% a year for the past ten years |
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Non-food organic products grew 33% last year; fair trade products grew 47%; sustainable technologies grew 40% and are projected to maintain that growth over the next five years. |
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The vitamins and supplements market ($15B) enters 83% of U.S. households |
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88 million American adults use alternative medicine, a $27B industry |
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There are 9 million Little Leaguers playing baseball in America...there are 13 million skateboarders. |
