 |
|
| Active Sports & Recreation | |
| • | Frequent Outdoor and Extreme sports participants outnumber team sports by over 70%: 45.2M to 26.5M. |
| • | The spending power of teens and young adults was estimated to have topped $200 billion by 2006. |
| • | Action sports, including surfing & skateboarding (which registered a 73% increase in participation over the period from 2000-03), artificial rock climbing (+57%), wakeboarding (+38%), kayaking (+35%), and snowboarding (+25%)…are driven by the Echo Boom which, at its peak, will surpass Baby Boomers in absolute numbers, growing at twice the rate of the general population through 2010. |
| • | In the 2006/2007 season, retail sales of snowboard equipment were ~$252M and ~$512M for alpine skiing. |
| • | Snow sports chain and specialty sales totaled $2.3B in 2006/2007 |
| Fitness | |
| • | 72% of Americans (212M) say that they are regularly involved in either vigorous or moderate exercise at least one or two times each week, and over 80M Americans exercise frequently, up from 39.5M in 1987 |
| • | U.S. Health club industry revenues were approximately $15.0 billion in 2007 |
| • | The total number of U.S. health clubs has grown at an 8.0% CAGR since 1994 |
| • | 16% of the population are currently members of fitness clubs, up from 7.0% in 1990 |
| • | The average attendance per fitness club member increased to 90 days per year in 2003 from 72 days in 2002. The US personal trainer market is estimated at $4 billion. |
| • | In 2006 more than 6 million Americans used the services of a personal trainer. |
| • | The total number of U.S. health club memberships has risen by 5.1% since 1994, there are more than 41 million health club members in the US |
| • | More than 10.5 million people practice Pilates in the United States |
| Health & Wellness | |
| • | There are 50% more visits per year to Complimentary and Alternative Medicine (CAM) practitioners than to traditional medicine practitioners; 62% of adult Americans have used CAM in the last 12 months |
| • | 3 in 5 consumers take supplements, and 1 in 4 Americans regularly use herbs and specialty supplements |
| • | More than 64% of US medical schools are now offering courses on alternative medicine |
| • | 81% of U.S. corporations with > 50 employees have adopted wellness programs |
| • | The U.S. market for CAM therapies in 2004 was an estimated $64 billion with $27B in out-of-pocket spending $7 billion of out-of-pocket spending was on herbal products |
| • | Alternative medicine is growing faster than any other area of health care in the past 5 years with a 47% increase in visits to alternative practitioners. |
| • | 64% of U.S. medical schools- among them Harvard, Yale, John's Hopkins, and Georgetown Universities- offer courses in alternative medicine. |
| • | Of the one of three Americans who say they have used alternative medicine techniques, 84% said they would use them again |
| • | One out of every seven Americans is under the care of a chiropractor |
| Nutrition | |
| • | Health Food Retail has grown 23% per year over the last 10 years |
| • | Sports Nutrition has grown 30% per year over the last 10 years |
| • | The market for organic food ($21B) has grown 20% per year for the past 10 years vs. 2-3% for the conventional food industry |
| • | Functional foods are growing at >10% annually vs. 1% for other food and were expected to reach $38B by 2007, up from $20B in 2002 |
| • | 83% of U.S. households use vitamins, minerals & supplements, a $14B business |
| • | Consumers are expected to spend nearly $100 billion on wellness-related food and supplement products by 2010, up from $68 billion in 2005 |
| • | Organic food sales though supermarkets increased 139% between 2001-2006 and grew between 17-21% each year since 1997 |
| • | 76% of U.S. shoppers report buying foods that deliver enhanced nutritional benefits, 42% buy organic foods |
| • | Natural and Organic Food was estimated at ~$21B in 2003 with ~20% growth over the last 5 years |
| • | The U.S. market for organic beverages through tracked sales in FDM and natural supermarkets totaled $1.3 billion in 2006, an increase of 97% from 2001. |
| • | Organic beverage demand is up significantly with overall organic sales up 17% to almost 12.8 Billion. Organic coffee sales posted an even more impressive 54% increase in 2005. |
| • | Certified organic acreage in the US has grown by over 1 million acres in 2005 and now represents more than 4 million acres under organic production. |
| Sustainable Living | |
| • | The organic products industry continues to grow at impressive rates with ~20% annual growth for over a decade and 17% growth to $14.6B in the US alone in 2006; and still only represents ~3% of the overall market with significant room to grow. |
| • | Organic personal care and household products showed particularly strong growth up 30% in the US in 2006. |
| • | In 2007, 80% of Fortune 500 companies consider climate change to represent commercial risks and 82% consider climate change to represent commercial opportunities. |
| • | Nearly 80 percent of workplace and corporate real estate executives say being more environmentally sustainable is a major issue for today’s businesses, and they are willing to pay a premium to achieve it. |
| • | Americans took nearly 50 million more trips on public transit in Q307 compared to the year before, as the average price of a gallon of gas reached $3.10 for regular unleaded, a 32% growth. |
| • | The number of U.S. Green Building Council’s Leadership in Energy and Environmental certified projects grew as much as 700% a year since 2000. |
| • | The market for green building materials has been growing at a rate of 23% annually through 2006. |
| • | Governments, corporations, and venture capitalists invested a total of $48.3 billion in clean technology in 2006, an increase of 13% over the previous year. |
| • | New registrations of commercial alternative fuel vehicles nearly doubled between 2006 and the end of November 2007. |
| • | Registrations of new hybrids increased roughly 1,000% between 2003 and 2007. |
| • | Annual revenue for solar photovoltaics, wind power, biofuels, and fuel cells grew nearly 39% in 2006 — from $40 billion to $55 billion. Forecasts projected continued growth with a $226 billion market by 2016 or 17% annually. |
| Weight Management | |
| • | 50% of the population is on a diet at any given time; the weight loss industry is estimated to be $35B business with 6-8% growth annually |
| • | 64% of Americans are overweight, 35% are obese; 74% do not get the recommended amount of exercise, 24% get none; 25% of our hospitals have fast food restaurants on the premises; and only 1% of adults consume diets that meet the USDA’s five food-group recommendation |
| • | The direct cost of obesity and physical inactivity accounts for 10%, or well over $100B, of US health care expenditures. |
| Relaxation & Leisure | |
| • | Use of spas has grown by a factor of sixfold in the last decade; the number of spas has grown 20% per year for the last 5 years |
| • | The broader yoga market is estimated to be a ~$10.6B industry and is growing at ~24% CAGR over last decade with no significant slow down in sight. |
| • | Yoga participation has increased 118% over the last five years; >500% for Pilates |
| • | Approximately 21M people participate in yoga in the US |
| • | 86% of all health clubs offer yoga classes |
| • | In 2005, the U.S. spa industry generated ~$10B in sales, up from $7B in 2003 for a CAGR of 18%. |
| • | There are an estimated 14K spas throughout the U.S., up from 10K in 2004 (CAGR of 16%). ~131M spa visits were made in 2005, with 15% of spa-goers having started visiting spas within the past year. |
| • | In 2005, the typical luxury consumer spent ~$23K on experiential luxuries, including spa services, which was double 2004 levels. |
| Healthy Aging | |
| • | The last decade has seen an explosion of interest in healthy living and in healthy diets, driven primarily by the aging of the baby boomer generation (for the next 15 years 10,000 boomers will turn 50 every day!) |
| • | Between 2000 and 2020, the number of people age 55-64 will increase 73%. The number of people over 65 will increase 54%. |
| • | Americans over 65 spend $6 billion per year on personal care expenditures. |
| • | Americans in their 50s have more discretionary income than any other age group. |
| • | Life expectancy in the US as of 2000 was 78 years. |
| • | The cosmetic surgery industry grew 2228% from 1992 to 2004. |
| • | The number of retirees will grow 120% between 2005 and 2040. The number of working age people will only grow 20%. |