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  Client Focus  

With comprehensive expertise in transaction structuring, deal process, diligence, and capital structure, PCGA is the most experienced investment advisor in the country focused exclusively on the healthy, active & sustainable living marketplace.

Our brand and infrastructure is designed to attract and develop partnership opportunities in the healthy, active & sustainable living marketplace. We are supported by a full quiver of relationships with senior and mezzanine lenders, commercial banks, minority and majority equity investors, lawyers, accountants, consultants, recruiters, and industry experts.

Perhaps most importantly, the PCGA team is personally committed to the lifestyles and philosophies represented by the companies we work with and invest in - we believe in what we do.
Representative PCGA Deals

CytoSport:
With brands including Muscle Milk and Cytomax, CytoSport is a national leader in protein powders, ready-to-drink products and sports/endurance beverages.
www.cytosport.com

Planet Organic/Mrs. Greens:
Canadian natural foods retailer Planet Organic purchased leading NY natural foods retailer Mrs. Greens, creating a leader in the smaller footprint natural foods retail space.
www.planetorganic.ca

Surftech:
Surftech introduced “mass customization” to surfboard manufacturing through its Tuflite epoxy technologies, which couple product consistency with the best board designs in the world.
www.surftech.com

Gold Violin:
Gold Violin markets and sells products for independent living targeted at the U.S. senior market.
www.goldviolin.com

Promax:
Promax manufactures bars and shakes that deliver high-quality protein, vitamins, minerals and antioxidants.
www.promaxnutrition.net

First Wave:
First Wave Events, LLC consists of three unique race event platforms each with a strong brand, excellent profitability, and significant growth potential.
www.firstwave.com

Recent Healthy, Active and Sustainable Living Deal Highlights

See some of the recent transactions in the general market by clinking on the link below.
Read More...

Industry & PCGA Research

Climate Change: Beyond Weather

Market and Consumer Trends in Health and Sustainability

Research and Analysis on Sports and Fitness Issues

Healthy Living Monthly

Strategic Information in the Nutrition Industry

Growth Strategy Insights: How to fuel long-lasting growth

Special Investment Opportunities

This is a special section of our newsletter being shown to a limited group of investors who have expressed an interest in smaller investment opportunities that come our way but are too small for us to formally engage with. The opportunities we’ll present here are companies we believe are worthy of your investment consideration but that we have not formally diligenced. We outline the specific investment opportunity for each company below. In most cases, the minimum investment would be $25,000-50,000. If you are interested in learning more about any of these, please let us know at newsletter@pcg-advisors.com. We will send you a one-page summary with more detail on the opportunity in order for you to ascertain your further interest.

Thanks for your support. We hope you find this a valuable service.


Colorado Altitude Training
Colorado Altitude Training (CAT) sells altitude simulation products that create, monitor, and control hypoxic (low-oxygen) environments. Applications include increased endurance and power for competitive athletes, and preparation of troops for high-altitude combat. CAT’s proprietary technology for creating low-oxygen environments is also used in fire prevention. Because fire cannot ignite with less than 16% oxygen,  CAT’s technology enjoys large market opportunities such as data protection, museums, critical inventory storage, etc.

The Company seeks to raise $1,500,000 in new capital through Series A Preferred Stock. Use of funds includes debt conversion, increased production and development work in the military and fire prevention areas.

Projected 2007 Sales: $5M
Projected 2007 EBITDA/(Loss): $8K
Capital Raised to Date: $2.0M
Amount of Financing Sought: $ 1.5M



Muttropolis
Muttropolis is a modern, culturally-positive retail concept that provides a significant dose of euphoria to everyone who experiences its products, people and retail environments. Designed to capture a rapidly growing market niche in pet care, this innovative concept focuses on providing special products for haute dogs, cool cats and their parents.

Muttropolis today has 5 vibrant retail dog parks (stores), located in Solana Beach, CA; LaJolla, CA; Tuscon, AZ; Boulder, CO; and Newport Beach, CA. Muttropolis was awarded “Hottest Retail Concept of 2006” by the International Council of Shopping Centers (ICSC). It has a seasoned management team and systems and processes in place that provide a platform for growth. Muttropolis is currently seeking equity financing to help it expand into new locations, hire additional staff, and expand its selection of private label products.

Projected 2007 Sales: $5.1M
Projected 2007 EBITDA/(Loss): ($1.2M)
Number of Current Retail Locations: 5
Capital Raised to Date: $3.6M
Amount of Financing Sought: $3-5M



Algenol Biofuels
Algenol Biofuels, Inc. is an industrial biotechnology company developing algae for the production of environmentally safe biofuels through a proprietary and carbon-negative process. The company has genetically modified blue-green algae (cyanobacteria), enabling it to affordably produce ethanol, oxygen and fresh water (outputs) from sunlight, salt water, manure and carbon dioxide (inputs) effectively producing ethanol, a “clean fuel” in a highly carbon-negative process. It has obtained patents on all of its first-generation methods and processes, and is expecting to have completed the “second generation” (suitable for commercial production of ethanol) cyanobacteria and begun commercial production within the next year.

Projected 2007 Sales: N/A
Projected 2007 EBITDA/(Loss): N/A
Capital Raised to Date: ~$65M
Amount of Financing Sought: $5 – 25M*

* Note that this opportunity is an unusual one for PCG with its pre-revenue stage and lack of real need for capital.  Given the ‘game-changing’ nature of its patents and the size of the opportunity, however, PCG has continued discussions.  Algenol does not currently need new capital given a recently signed royalty/licensing agreement with a group in Mexico which included a $54M capital infusion as well as land grants and royalty agreements, but the Company is looking for good professional investment partners and is giving PCG and PCG LP’s an opportunity based on that.



Adina for Life, Inc.
Launched in 2005, Adina for Life, Inc. is a lifestyle company offering branded products in the beverage and media categories. The Company’s mission is to brand and introduce fair-trade practices into mainstream consumer packaged goods. All recipes are low-calorie, all-natural, organic and contain no pesticides or GMOs. Adina currently offers an all-organic juice “Cooler” line; a “Miracle Fruits” line, which focuses on the latest antioxidant “functional” fruits; and a coffee line with which it is building a new super-premium and ‘guilt-free’ alternative to higher-calorie sweetened ready-to-drink coffee beverages.

In 2006, the Company acquired a Bay Area beverage distribution company to support brand distribution. More than 50% of 2007 sales will come from distribution; the remainder will come from Adina-branded beverages. Future growth will be focused on building the Adina brand. Adina has a strong management team in place. Greg Steltenpohl, Chairman and CEO, was Co-founder of Odwalla. Co-founder Dominique Leveuf has 30 years’ experience in marketing, CFO Tom Akright has 25 years’ experience with Nestle/Dreyer’s in finance and food distribution, and SVP Robin Allin has 30 years’ experience in beverage sales with Izze and Nantucket Nectars.

The Company is seeking to raise $1-2 M in bridge financing, evolving into a Series C round of $4-6 Million. Use of proceeds is to more rapidly launch and extend product lines, purchase merchandising units, produce marketing and communication material, build staff, develop new packaging concepts, expand sales teams, conduct promotions, acquire distribution relationships and expand into new urban hubs.

Projected 2007 Sales: $4.4M
Projected 2007 EBITDA/(Loss): ($2.0M)
Capital Raised to Date: $5.0M
Amount of Financing Sought: $5-7M



EarthWater Global, LLC
EarthWater Global, LLC identifies, develops and manages previously overlooked, large-scale, sustainable groundwater resources. The business model uniquely capitalizes on the increasing value of fresh groundwater as a scarce resource. EarthWater's President, Robert Bisson, has developed and demonstrated a revolutionary concept of how fresh water is transmitted through tectonic fractures in bedrock and stored in "Megawatersheds". Megawatersheds are naturally recharged groundwater systems that are strongly controlled by fault and bedrock fracture zones; these zones may extend from tens to thousands of square kilometers. EarthWater draws on data generated from a variety of technologies, developed for and used by the oil and gas industry, to locate and develop these vast groundwater resources on a low-cost, sustainable basis. In exchange for financing large-scale, socially beneficial water development projects, EarthWater contracts to sell water to governments, regional water companies and large developments at pre-negotiated rates for periods of 20 to 30 years. All of these factors combine to produce an attractive investment opportunity and result in significant humanitarian and environmental benefits. EarthWater's proven exploration and development process is described in Robert Bisson's book, Modern Groundwater Exploration (2004). The Megawatershed Paradigm vastly expands upon existing volumes of presumed accessible, sustainable groundwater resources (by a multiple of 10x to 100x globally).

EarthWater is currently looking to raise $6M, of which it already has $3.2M committed. The Company currently expects to have three major contracts in place by Q1 2008, each of which is expected to result in annual revenues of approximately $20M.

Projected 2007 Sales: NA
Projected 2007 EBITDA/(Loss): NA
Capital Raised to Date: $1.2M
Amount of Financing Sought: $6M

 
  In This Issue:  
 

 Letter from Brent Knudsen,
   Managing Partner

Client Focus

Representative PCGA Transactions

Recent Healthy, Active &
   Sustainable Living Deal Highlights

Industry & PCGA Research

Special Investment Opportunities:

Colorado Altitude Training

Muttropolis

Algenol Biofuels

Adina for Life, Inc.

EarthWater Global, LLC

 

 

Brent Knudsen
Managing Partner
brent@pcg-advisors.com

Tripp Baird
Principal
tripp@pcg-advisors.com

Janica Lane
Principal
janica@pcg-advisors.com

Brian Smith
Principal
brian@pcg-advisors.com

Anniruddha Jain
Associate
aj@pcg-advisors.com

Eric Schiller
Associate
eric@pcg-advisors.com

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
     
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