PARTNERSHIP CAPITAL GROWTH ACTS AS SOLE ADVISOR FOR MIX 1 INC.’S GROWTH
EQUITY INVESTMENT

SAN FRANCISCO, CA (September 2, 2009) -- Partnership Capital Growth, a full-service, boutique investment bank that focuses exclusively on the healthy, active and sustainable living marketplace, today announced the closing of a growth equity investment in mix1® Beverage Company, an emerging leader in the functional beverage and performance nutrition category. Highland Consumer Fund (“HCF”), a leading venture capital firm focused on the consumer market, led the investment. Partnership Capital Growth acted as the exclusive financial advisor in the deal.

The new funding will be used to support mix1’s continued national rollout, including hiring additional staff and providing marketing support in key regions, and product development. “mix1’s ability to secure capital in the current market environment is a true testament to the product and the team,” said Brian Smith, Principal, Partnership Capital Growth. “We are pleased to have the opportunity to work with the mix1 team as well as HCF to facilitate this partnership, which we believe will lead to great success for all parties involved.”

mix1 was founded in 2006 to create all natural products that solve the modern day challenge of finding time to eat right. Its current products are an All Natural Enhanced Protein Shake and a Hi-Antioxidant Fiber Drink. PCGA was hired in the second quarter of 2009 as the exclusive advisor to mix1 to explore options to drive company expansion, as well as bring in a strong investment partner. PCGA led an extensive upfront screening and diligence process involving strategic and financial investors with experience and knowledge of the beverage industry. Highland Consumer Fund emerged as a synergistic investment partner offering tremendous operating and management experience in the consumer and beverage industries. In addition, the transaction structure aligned interest of all parties and provides management the tools to achieve the strategic goals of the Company.

ABOUT MIX1 BEVERAGE COMPANY
mix1 is a beverage company providing high quality, all-natural products that support health, wellness and performance through functional nutrition. mix1’s current product portfolio includes an enhanced protein meal replacement and pre/post-workout shake, available in tangerine, mango, blueberry-vanilla, key lime and mix-berry; and a high-antioxidant fiber drink with the antioxidants of nine servings of fruits and vegetables, as well as eight grams of fiber, available in dark-berry and orange twist. All mix1 products are offered in 11-ounce bottles. Wes Brasher, Dr. James Rouse, N.D., and Greg Stroh co-founded the company in Boulder, Colo., in 2006 based on inspiration from the active, healthy lifestyles they enjoy in their home state. mix1 products are sold at Kroger, GNC, Vitamin Shoppe, Whole Foods Market, King Soopers, Meijer, HEB, Stop & Shop, Fred Meyer, Ralphs, Amazon.com, Lifetime Fitness, and 24 Hour Fitness, to name a few. For more information, visit www.mix1life.com.

ABOUT HIGHLAND CAPITAL PARTNERS
The Highland Consumer Fund specializes in growth-focused consumer products, services and retail companies with proven business models operating in attractive markets. The $300 million Fund combines its extensive experience founding, growing, operating and investing in successful consumer companies with Highland Capital Partners’ proven model of venture investing. Focused exclusively on investment opportunities in consumer-oriented enterprises, the Highland Consumer Fund team has invested in and worked to create such companies as Castor & Pollux Pet Works, City Sports, Guitar Center, Life Gear, lululemon athletica (Nasdaq: LULU), owater, Pinkberry and StriVectin. For more information, visit www.hcp.com.

About Partnership Capital Growth
Partnership Capital Growth is a boutique investment bank that provides full-service merger and acquisition, financing and capital structure advisory services to middle market companies. The company focuses exclusively on consumer products and services in the areas of healthy, active and sustainable living. Partnership Capital Growth is based in San Francisco, California. www.pcg-advisors.com

Please feel free to contact Brian Smith at brian@pcg-advisors.com or Brent Knudsen at
brent@pcg-advisors.com to discuss this transaction.