PARTNERSHIP CAPITAL GROWTH ACTED AS SOLE ADVISOR TO EVOLUTION FRESH IN ITS INVESTMENT BY FIREMAN CAPITAL PARTNERS

SAN FRANCISCO, CA (May 24, 2010) -- Partnership Capital Growth, a full-service, boutique investment bank focused exclusively on the healthy, active and sustainable living marketplace, today announced that Fireman Capital Partners has made a minority investment in Evolution Fresh. Partnership Capital Growth acted as the exclusive financial advisor in the transaction.

“We’re pleased to represent Evolution Fresh executives Jimmy Rosenberg, the founder of Naked Juice, and Shawn Sugarman, former CEO of Odwalla, in this strategic transaction,” said Janica Lane of PCG. “Bringing together these industry pioneers with the extraordinary team at Paul Fireman’s Fireman Capital Partners creates the ideal circumstances for continued success at Evolution Fresh.”

Evolution’s ultra-premium line of fresh juices, fresh-cut fruits and vegetables, and gourmet soups and salsas are available in select grocery and natural foods stores throughout the West Coast.

ABOUT EVOLUTION FRESH
Evolution Fresh produces and distributes some of the freshest, most nutritious and best tasting juice and other fruit and vegetable products on the market today. By cracking its own coconuts, peeling its own bananas, and squeezing its own oranges at its 70,000 square foot facility in San Bernardino, California, Evolution produces juice within a “tree-to-shelf” time of under a week for a uniquely fresh taste experience. For more information, please visit www.evolutionfresh.com.

ABOUT FIREMAN CAPITAL PARTNERS
Founded in 2008 by Paul Fireman, Dan Fireman, and Andrew Spellman, Fireman Capital Partners is a private equity investor focused on consumer products, film and real estate. FCP has built a platform of professionals, relationships, capital, resources and expertise that help well established businesses achieve new potential and possibility. For additional information on Fireman Capital Partners, please visit www.firemancapital.com.

ABOUT PARTNERSHIP CAPITAL GROWTH
Partnership Capital Growth is a San Francisco-based boutique investment bank that provides full-service merger and acquisition, financing and capital structure advisory services to middle market companies. The company focuses exclusively on consumer products and services in the areas of healthy, active and sustainable living. Partnership Capital Growth is based in San Francisco, California. www.pcg-advisors.com.

Please feel free to contact Janica Lane janica@pcg-advisors.com or Brent Knudsen at
brent@pcg-advisors.com to discuss this transaction.