PARTNERSHIP CAPITAL GROWTH ACTED AS SOLE FINANCIAL ADVISOR IN THE TRANSACTION

SAN FRANCISCO, CA (March 17, 2010) -- Partnership Capital Growth, a full-service, boutique investment bank that focuses exclusively on the healthy, active and sustainable living marketplace, announced today that Atrium Innovations Inc. (TSX: ATB), a leading developer, manufacturer and marketer of professionally endorsed, science-based products for the health and nutrition industry has purchased the assets of Trophic from Planet Organic Health Corporation (TSX-V: POH). Trophic is a leading manufacturer and distributor of vitamins, minerals and herbal supplements in the Canadian Health Food Stores market.

Trophic manufactures and markets two brands, Trophic and Wild Rose, that offer more than 150 products sold in over 900 specialized health food stores. The Company was founded in 1967 and is well known for its superior quality ingredients, formulations, rigorous testing and good manufacturing practices. Over the years, Trophic’s brands have gained a solid reputation within the Health Food Store channel in Canada.

“With its global presence and targeted expertise, Atrium is the ideal partner to Trophic,” said Tripp Baird, a Principal at Partnership Capital Growth. “We are pleased to have facilitated another partnership in the healthy, active and sustainable living space with such great potential to drive brand value and distribution growth.”

“The acquisition of Trophic will provide Atrium with a stronger and complementary foothold and greater visibility in the Canadian market,” said Pierre Fitzgibbon, Atrium’s President and CEO. “We see considerable potential to grow Trophic and leverage its distribution strength by adding complementary products and by gaining direct access to the specialty retailers in the Canadian market.”

ABOUT PARTNERSHIP CAPITAL GROWTH
Partnership Capital Growth is a San Francisco-based boutique investment bank that provides full-service merger and acquisition, financing and capital structure advisory services to middle market companies. The company focuses exclusively on consumer products and services in the areas of healthy, active and sustainable living. Partnership Capital Growth is based in San Francisco, California.
www.pcg-advisors.com

ABOUT TROPHIC
Founded in 1967, Trophic is a leading Canadian manufacturer and distributor of vitamins, minerals, and herbal supplements in the Canadian health food store market. Trophic sells 150 products under the Trophic and Wild Rose brands, including those in the following product categories: amino acids, antioxidants, children’s products, dietary and digestives aids, energizers, essential fatty acids, eye formulas, food supplements, garlic products, herbal products, lipotropic factors, medicinal mushrooms, minerals, soy lecithin, and vitamins. Trophic’s head office, laboratories and GMP compliant manufacturing facility are located in Penticton, British Columbia and it operates a warehouse in Toronto, Ontario. The company has 35 employees.
www.trophic.net

ABOUT ATRIUM
Atrium Innovations Inc. is a globally recognized leader in the innovation, formulation, production and commercialization of science-based and professionally endorsed products for the Health & Nutrition industry. The Company focuses primarily on growing segments of the health and nutrition markets which are benefiting from the trends towards healthy living and the ageing of the population. Atrium markets a broad portfolio of finished products through its highly specialized sales and marketing network in more than 35 countries, primarily in North America and Europe. Atrium has approximately 925 employees and operates eight manufacturing facilities.
www.atrium-innovations.com

Please feel free to contact Tripp Bairdat tripp@pcg-advisors.com or Brent Knudsen at
brent@pcg-advisors.com to discuss this transaction.